SumsUp

The SumsUp website serves as a strategic lead-generation tool for a B2B service provider in the accounting industry. The project involved creating a seamless user experience that explains the complex "white-label" business model through clear, digestible sections. From a development and design standpoint, the focus was on establishing authority and ease of use. I built the site to address three primary pain points for the target audience: client retention, burnout, and scalability. By integrating transparent pricing modules, structured "How It Works" workflows, and social proof through testimonials, the site guides potential partners from initial curiosity to booking a consultation. The result is a professional, responsive platform that positions SumsUp as an invisible yet powerful backend partner for bookkeeping firms.