Behind the Scenes: How I Create Custom Websites and Business Tools from Scratch

Not All Websites Are Created Equal If you’ve ever used a drag-and-drop website builder, you know how quickly templates hit their limits. They’re fine for getting something simple online. But when your business needs more — like a custom CRM, a tool to manage your client data, or even just a website that runs fast and actually converts — you need something custom-built. That’s where I come in. I'm Moshe Schwartzberg, and I build websites and systems that do more than look good — they work hard behind the scenes to help your business run smoothly. Here's a step-by-step look at how I take a project from idea to fully live, and the tools I use to get it done. Step 1: The First Conversation Every project starts with a real conversation — usually over Zoom. Before I ever touch code, I ask questions about your business, your goals, and what this website or system actually needs to do. Is it supposed to bring in leads? Automate part of your workflow? Replace a messy spreadsheet with a real system? We’ll also stay in touch via WhatsApp and email for ongoing feedback and updates. Step 2: Visual Design (Handled by a Designer) Once we’ve mapped out the goals, I work with a professional designer who creates a Figma file. Figma is a visual tool that shows exactly what your website will look like before it's built. This includes the layout, branding, and overall design. While I don’t do the design myself, I use this file as the visual blueprint for everything I build. Step 3: Planning the Structure This part might surprise you: I use a physical whiteboard to plan how everything works behind the scenes. I sketch out which parts of the site will repeat — like footers, menus, or forms — and which ones are unique. If we’re building a CRM, I’ll map out how client data flows, how users log in, and what automations need to happen. It’s all about making sure everything is clean, organized, and built to scale. Step 4: Writing the Code Now it’s time to build. I open my code editor and start writing the site from scratch. No templates. No shortcuts. Everything is built using clean, reliable code, customized exactly for your business. Whether we’re building a smart contact form, connecting the site to a backend system, or building out a full CRM to manage your customers — I write it all to match your specific needs. Step 5: Share Progress in Real-Time As I build, I upload the site to a platform called Netlify. You’ll get a private link where you can watch your site come to life, piece by piece. You don’t have to wait until the end to see progress — you’re involved from the start, with full visibility the whole way. Step 6: Launch Once everything is ready, we: - Pick a domain name (your .com or .co.il) - Choose a hosting platform - Upload and launch the site I’ll also take care of any technical setup — so you don’t have to worry about things like DNS settings, security certificates, or mobile responsiveness. When we’re done, your site is live and working smoothly — across all devices. Why Custom Matters The difference between a template and a custom-built website is like the difference between a suit off the rack and one that’s tailored just for you. Templates are fine — until you need your site to actually do something. That’s why I focus on: - Custom CRMs to manage clients, leads, or internal data - Smart websites that load quickly and guide users to action - Business tools that save you time and reduce errors - Scalable systems that grow with your company Every line of code is written with your business in mind. Let’s Build Something Real If you’re a: - Business owner tired of generic templates - Founder who needs a custom system to run smoother - Designer looking to partner with a reliable developer - Or someone with an idea that needs to work, not just look good Reach out. You can email me at mosheschwartzberg@gmail.com, or just send me a message.